Why Conch?
For thousands of years, the call of the conch shell has brought people together. Its very presence is believed to bring good fortune, prosperity and help people communicate better. Can you resist picking it up and putting it to your ear?
‘Conch’ represents what we do. Before we begin the design process we listen, we follow the customer journey, then we use the insights that gives us to create a noise on behalf of our clients.
What does Conch have to offer?
Well, everything you’d expect from an award winning design agency.
We work across all sectors creating, empowering, and injecting new life into brands through memorable design solutions, a ‘waffle-free’ approach to strategy, and a focus on what we call ‘alignment.’
What is ‘Design Alignment’ when it’s at home?
Good question. It’s about creating a consistent relationship between a brand and its customers.
Coordinating conversations between the two throughout the customer journey is essential for brand success.
Conch uses design to create and 'align' those conversations: visual design, tone of voice, messaging and behaviours.
Successful brands have a clear focus, a distinctive look and speak with one voice.
One brand, one voice, one journey. That’s Design Alignment.
Holisticism [hoh-lis-tiz-iz-uhm]
is much easier to explain than say. It’s taking a look at the bigger picture. Brands are entities, not a bunch of separate elements.
Truth-hunting
is ‘deep diving’ into the customer journey to identify touch points and gain insight.
Anti-vanity
Conch Associates is, and always will be, an ego-free zone. We care deeply about the work we do, but in our clients’ interests first, before our own.
The big bang theory
It always starts with the idea, the bigger and more potent, the better. Keep it simple, clear, consistent, and effective.
Don’t you just hate process? Isn’t it the very antithesis of creativity? Amazingly, we think not. We see process as a helpmate, something that helps achieve understanding and insight and underwrites good thinking, good design and communications.
At risk of repeating ourselves, let’s just take you through it.
Truth-hunting
Creative expression
Immersion
Understanding the market, competition, customers and their experience. Identifying the journey touch points, the way the brand works and appropriate conversations.
Deep diving
Unravelling the way people react to the brand, what it means, what it’s saying visually and verbally, consciously and unconsciously.
Ambition
Using insights to build a clear vision, values and personality for the brand and its aspirations, testing for relevance, motivation and distinctiveness, working together to develop imagery and language.
Amplification
Exploring the brand’s creative expression, the territory it occupies, its visual identity, tone-of-voice and projection at all the key touch points.
Paul Watson, founder & Managing Director,
grew up in London’s leading advertising agencies. Spending his formative years in the agency that invented strategic planning... JWT.
For over a decade he was MD for two major network agencies in Manchester – JWT and Momentum. Working with blue chip brands he’s amassed considerable knowledge of brand marketing in leisure, FMCG, corporate, finance, automotive, DIY, retail and government. Recognising a need for Design Alignment he co-founded Conch Associates in 2012.
Steve Conchie, founder & Creative Director,
has spent close on 20 years at The Chase, one of the UK’s most awarded design agencies, solving brand and communication problems.
Along the way, he’s picked up numerous national and international awards in Benchmark, Clio, Fresh, the New York Festivals and the Roses, collecting nominations for D&AD, and has seen his work featured in three consecutive European Design Annuals.
Contact us
Conch Associates
Paul Watson +44(0)7768 334 446
Steve Conchie +44(0)7811 121 083
Or: drop us an email at: contactus@weareconch.co.uk
Follow us: @conchassociates Conch Blog weareconch.wordpress.com
Or: call in and see us at:
3rd Floor, 56 Princess Street
Manchester M1 6HS